Monday, 29 October 2012

Elma Venezia behind the scenes

Tuesday was a big day for the Zavara team as we held our Spring/Summer photo shoot for the jewellery house Elma Venezia. You may have read a little about the brand from my earlier post Venice Part One - Murano Jewellery however if you haven't read the post yet, I can summarise the jewellery as exquisite handmade statement jewellery that is not like anything Australia has seen... until now!

Being an event manager certainly helped me prepare for this shoot, from writing the call sheet through to the problem solving on the day, which is always inevitable. Essential to the day was of course our models Rachel and Oceana from Mannequin Models and our very talented photographer Nadean from Photography by Nadean. I also enlisted some first year students Kayla and Emily from Whitehouse Institute of Design to help with the styling.

Before the shoot
As you can imagine, even with the shoot scheduled to start at 3pm, we were up and out of the house before 9am to ensure everything was ready in time. First stop after loading the car with boxes of shoes, clothes and diet cokes was the RTA (Roads and Traffic Authority). Yes, that sounds like a strange choice but we noticed our number plates stolen from our car and therefore couldn't drive it.... I'm thinking lucky we are up and out the door early. Not so lucky was that we couldn't sort it out in time and ended up hiring a car for the day. Did I mention earlier that problems on the day were inevitable?

After that it was collecting the catering, picking up more clothes for the shoot and be on location my midday.... Ahem make that 1pm. 

Next the stylists arrive and models with their hair beautifully done by Amy from Amy Chan Hair & Make up Artistry. We opted to have Oceana with her hair out and Rachel with an elegant updo, which turned out to be a great move since Rachel wore most of the evening wear and with her hair up, the earrings looked stunning.

With Sydney weather always a lottery, I didn't want to assume we had Mother Nature in the bag... but this picture below one of the stylist took, shows just how amazing a Sydney Spring day can be.

Next it was matching the jewellery with the outfits and putting them together with the models... pretty much like dress ups for grown ups. Loving the number system the stylist have set up to match the jewellery with the outfits.  Have to say 3 hours into the shoot, it was a lifesaver. An hour or so later when the heat of the day had gone its was action time.

Action Time
By far the most exciting part of the day, when everything comes together better than you imagine. Here are a few pics we took on our phone from behind the scenes. In a few weeks when the professional photos are processed, I will add another post of our new catalogue for all you all to drool over. 

Loving these printed pants in marine colours 

 All hands on deck for this one with Kayla fighting with the tree

Last few shots before the sun went down. 

 Cheeky Alberto trying to get the models to laugh


All in all, it was an amazing day that ending at sunset with a well earned glass on wine in hand. If you are in love with this jewellery as much as I am visit my shop to view the full range. 

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